Global Films and Broadcasting SWOT Analysis, USP & Competitors

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SWOT Analysis of Global Films and Broadcasting with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Global Films and Broadcasting

Parent Company

Global Films and Broadcasting


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan



GFB is engaged in business of media and media products



Cinema watching Audience

Target Group

Rajasthani films watching customers


Complete media productions house focus on regional cinemas

SWOT Analysis


1. Expertise in artist handling of Rajsthani cat.
2. High Recognition in regional film and music markets
3. Opened training institute for students in Acting, Music and Films

4. Good market reputation and expertise in the field of media


1.In losses, so upscaling infrastructure is an issue.
2. No exposure to other regional and national cinemas


1. Diversification into media production , content management  and other products
2. Alliance with national media conglomerates


1. Growing regional content in national channels like Zee.
2. Urbanization bridging the gap between the regional and national cinemas



1. Zee Media
2. Eros Media
3. HT Media

The table above concludes the Global Films and Broadcasting SWOT analysis along with its marketing and brand parameters.


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