MediaGuru SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 744

SWOT Analysis of MediaGuru with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan



MediaGuru, an Indian MNC, is a media consulting, technology, and entertainment company



Media Enterprises across the world

Target Group

Using platforms - platforms – Television, Print, FM Radio, New Media and Media Education in US, Europe and Asia


MediaGuru’s quality services in Consulting, System and Technology Integration

SWOT Analysis


1. They have gained proficiency in setting up cost efficient, international quality, future integrated media networks in record timings.
2.  Their workforce has in-depth knowledge of broadcast market .
3.  Diversified presence across the world
4. Expertise in setting end-to-end projects.


1. Low presence in production in films
2. Low portfolio of 3D Films compared to international competitors


1. Growth of radio and TV stations in Africa specially Nigeria
2. Forging alliances with the  new media houses in developing markets


1. High Infrastructure cost forcing houses to develop inhouse capability.
2. Economic recession
3. Consolidation of digital and non-digital media.



1. Strategic Media Consulting
2. US Media Consulting
3. Global Media Consult

The table above concludes the MediaGuru SWOT analysis along with its marketing and brand parameters.


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