Sundaram Multi Pap SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2141

SWOT analysis of Sundaram Multi Pap analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sundaram Multi Pap SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sundaram Multi Pap to benchmark its business & performance as compared to the competitors and industry. Sundaram Multi Pap is one of the leading brands in the media & entertainment sector. The table below also lists the top Sundaram Multi Pap competitors and elaborates Sundaram Multi Pap market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sundaram Multi Pap SWOT, Competitors, Marketing STP & Brand analysis Table
Sundaram Multi Pap Brand Analysis
Parent Company

Sundaram Group

Category

Paper and Stationary

Sector

Media & Entertainment

Tagline/ Slogan

Education is Nation’s Strength. We stand by it.

USP

Sundaram Groups, leading in stationary manufacturing & paper mill industries in Maharashtra.

Sundaram Multi Pap STP
Segment

Customer and Institutions who needs paper

Target Group

Students, Schools and Office

Positioning

Prominent player in the paper industry

Sundaram Multi Pap SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sundaram Multi Pap. Strengths are:

1. No.1 in Maharashtra with a strong presence all across India.
2.  50, 000 sq.ft manufacturing area with 200 employers ensures good quality
3. Large capacity to deal with fluctuations in export.

4. State of the art machines with fully automatic exercise books line and advanced machinery

Weaknesses

Here are the weaknesses in the Sundaram Multi Pap SWOT Analysis:

1. Low Market share in northern and eastern part of country.
2. Less extensive distribution channel
3. Institutional alliances in Maharahstra only.

Opportunities

Following are the Opportunities in Sundaram Multi Pap SWOT Analysis:

1. Export opportunities in Asia, Africa and other continents.
2. Complementing it with their e-education venture to reach out to maximum students
3. Used its brand equity to develop more channel partners.

Threats

The threats in the SWOT Analysis of Sundaram Multi Pap are as mentioned:

1. High competition from big brands like ITC and chinese competitors
2. Taxes and Regulation on exports
3.Long run threat from shifting to digital media

Sundaram Multi Pap Competition
Competitors

Below are the top 3 Sundaram Multi Pap competitors:

1. ITC
2. Naveen
3. Local players like Classic

The brandguide table above concludes the Sundaram Multi Pap SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sundaram Multi Pap. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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