ITV TV Network SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ITV TV Network analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ITV TV Network SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ITV TV Network to benchmark its business & performance as compared to the competitors and industry. ITV TV Network is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ITV TV Network competitors and includes ITV TV Network target market, segmentation, positioning & Unique Selling Proposition (USP).

ITV TV Network SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ITV TV Network Brand Analysis
Parent Company



Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Independent television


Oldest commercial network in the UK

ITV TV Network STP
ITV TV Network Segmentation

Regional television across UK, Ireland and Scotland, Video-on-demand

ITV TV Network Target Market

Broadcast programming of public importance, including news, current affairs, children's and religious programming as well as party election broadcasts on behalf of the major political parties and political events, such as the Budget

ITV TV Network Positioning

News that matters and talk about the core issues

ITV TV Network SWOT Analysis
ITV TV Network Strengths

Below are the Strengths in the SWOT Analysis of ITV TV Network:

1. Also involved in international distribution, home entertainment, publishing, merchandising, and licensing businesses, including the distribution of DVD entertainment primarily in the United Kingdom.

2. High brand equity

3. Producers of world-renowned shows like “Who wants to be a millionaire”

4. Strong current affair and documentary programmes

5. Widely followed with a set of entertaining features for all age groups

ITV TV Network Weaknesses

Here are the weaknesses in the ITV TV Network SWOT Analysis:

1.Large costs in paying flat fees for networked programming.

2.Shifting to social content andmoving to production.

3. Less presence in Asia, US andAfrica

ITV TV Network Opportunities

Following are the Opportunities in ITV TV Network SWOT Analysis:

1.Expansion of US arm through M&A

2. Digital media vertical needs further strengthen.

ITV TV Network Threats

The threats in the SWOT Analysis of ITV TV Network are as mentioned:

1.Criticism for showing reality TV and losing its loyal customers.

2.Intense competition

3. Video-on-demand facing regulatory issues

ITV TV Network Competition

Below are the top 3 ITV TV Network competitors:

1.Daily Mail

2. Channelflix

3. BBC

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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