Excel Entertainment SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1330

SWOT analysis of Excel Entertainment analyses the brand/company with its strengths, weaknesses, opportunities & threats. Excel Entertainment is one of the leading brands in the media & entertainment sector. The table below also lists the top Excel Entertainment competitors and elaborates Excel Entertainment segmentation, targeting, positioning & USP.

Excel Entertainment

Parent Company

Excel Entertainment


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan



Involved in distribution and production for many international film houses.

Excel Entertainment STP


Audience watching Cinemas

Target Group

Contemporary cinemas


Pushing the boundaries of reel entertainment in all genres.

Excel Entertainment SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Excel Entertainment. Strengths are:

1.  Have top of the line technicians in international film making
2.  Have several entries to international films festivals
3.  Worked with the biggest names in Bollywood
4.  Have a strong talent management and creative team

5. Association with popular filmstars in good movies enhances brand reputation


Here are the weaknesses in the Excel Entertainment SWOT Analysis:

1. Low presence in regional cinemas
2.Limited number of directors associated with production house
3. Rising Infrastructure and talent costs hitting the bottom line.


Following are the Opportunities in Excel Entertainment SWOT Analysis:

1. Changing tastes of movies can be used to tap the regional market

2.Making off beat film for critical and business success.

3. Entry into animated and 3D movies to generate more customers


The threats in the SWOT Analysis of Excel Entertainment are as mentioned:

1. New International studies setting up their base in India
2. Excel entertainment does not enjoy any brand equity
3. Too much dependence on few lead actors.

Excel Entertainment Competition


Below are the top 3 Excel Entertainment competitors:

1.YashRaj Films
2.UTV Spotboy
3. Red chillies

The brandguide table above concludes the Excel Entertainment SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Excel Entertainment. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: