Walt Disney Broadcasting SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Walt Disney Broadcasting analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Walt Disney Broadcasting SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Walt Disney Broadcasting to benchmark its business & performance as compared to the competitors and industry. As of 2020, Walt Disney Broadcasting is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Walt Disney Broadcasting competitors and includes Walt Disney Broadcasting target market, segmentation, positioning & Unique Selling Proposition (USP).

Walt Disney Broadcasting SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Walt Disney Broadcasting Brand Analysis
Parent Company

The Walt Disney Company

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Where dreams come true

USP

One of the world's leading producers and providers of entertainment and information

Walt Disney Broadcasting STP
Walt Disney Broadcasting Segmentation

Multi-segment marketing, children and their families

Walt Disney Broadcasting Target Market

Entertainment seeking segment

Walt Disney Broadcasting Positioning

An entertainment destination for children and kids

Walt Disney Broadcasting SWOT Analysis
Walt Disney Broadcasting Strengths

Below are the Strengths in the SWOT Analysis of Walt Disney Broadcasting:

1. Worldwide known brand
2. Offer their customer valued products and services
3. Strong cable and satellite distribution and network

4. Highly creative and talented management staff

5. Popular characters like Lionking, Aladdin, Toystory, Ducktales etc enhance brand value

6. Extremely popular and high brand recall owing to equity of parent brand

Walt Disney Broadcasting Weaknesses

Here are the weaknesses in the Walt Disney Broadcasting SWOT Analysis:

1. High cost of operations is a concern and also piracy hurts operations
2.Many independent comic broadcasting alienating the children from traditional Disney portfolio

Walt Disney Broadcasting Opportunities

Following are the Opportunities in Walt Disney Broadcasting SWOT Analysis:

1. International markets
2. Diversification into games and media division
3. Expansion into

Walt Disney Broadcasting Threats

The threats in the SWOT Analysis of Walt Disney Broadcasting are as mentioned:

1. Intense competition
2. Piracy and Lack of protection of Intellectual property in many non-developed countries.
3. Characters fatigue and regulatory risks

Walt Disney Broadcasting Competition
Competitors

Below are the top 3 Walt Disney Broadcasting competitors:

1. News Corp
2. Time Warner
3. NBC Universal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Walt Disney Broadcasting. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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