Walt Disney Broadcasting SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 5993

SWOT analysis of Walt Disney Broadcasting analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Walt Disney Broadcasting SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Walt Disney Broadcasting to benchmark its business & performance as compared to the competitors and industry. Walt Disney Broadcasting is one of the leading brands in the media & entertainment sector. The table below also lists the top Walt Disney Broadcasting competitors and elaborates Walt Disney Broadcasting market segmentation, target group, positioning & Unique Selling Proposition (USP).

Walt Disney Broadcasting SWOT, Competitors, Marketing STP & Brand analysis Table
Walt Disney Broadcasting Brand Analysis
Parent Company

The Walt Disney Company

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Where dreams come true

USP

One of the world's leading producers and providers of entertainment and information

Walt Disney Broadcasting STP
Segment

Multi-segment marketing, children and their families

Target Group

Entertainment seeking segment

Positioning

An entertainment destination for children and kids

Walt Disney Broadcasting SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Walt Disney Broadcasting. Strengths are:

1. Worldwide known brand
2. Offer their customer valued products and services
3. Strong cable and satellite distribution and network

4. Highly creative and talented management staff

5. Popular characters like Lionking, Aladdin, Toystory, Ducktales etc enhance brand value

6. Extremely popular and high brand recall owing to equity of parent brand

Weaknesses

Here are the weaknesses in the Walt Disney Broadcasting SWOT Analysis:

1. High cost of operations is a concern and also piracy hurts operations
2.Many independent comic broadcasting alienating the children from traditional Disney portfolio

Opportunities

Following are the Opportunities in Walt Disney Broadcasting SWOT Analysis:

1. International markets
2. Diversification into games and media division
3. Expansion into

Threats

The threats in the SWOT Analysis of Walt Disney Broadcasting are as mentioned:

1. Intense competition
2. Piracy and Lack of protection of Intellectual property in many non-developed countries.
3. Characters fatigue and regulatory risks

Walt Disney Broadcasting Competition
Competitors

Below are the top 3 Walt Disney Broadcasting competitors:

1. News Corp
2. Time Warner
3. NBC Universal

The brandguide table above concludes the Walt Disney Broadcasting SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Walt Disney Broadcasting. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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