Walt Disney Broadcasting SWOT Analysis, Competitors & USP

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SWOT Analysis of Walt Disney Broadcasting with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Walt Disney Broadcasting

Parent Company

The Walt Disney Company


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Where dreams come true


One of the world's leading producers and providers of entertainment and information

Walt Disney Broadcasting STP


Multi-segment marketing, children and their families

Target Group

Entertainment seeking segment


An entertainment destination for children and kids

Walt Disney Broadcasting SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Walt Disney Broadcasting :

1. Worldwide known brand
2. Offer their customer valued products and services
3. Strong cable and satellite distribution and network

4. Highly creative and talented management staff

5. Popular characters like Lionking, Aladdin, Toystory, Ducktales etc enhance brand value

6. Extremely popular and high brand recall owing to equity of parent brand


1. High cost of operations is a concern and also piracy hurts operations
2.Many independent comic broadcasting alienating the children from traditional Disney portfolio


1. International markets
2. Diversification into games and media division
3. Expansion into


1. Intense competition
2. Piracy and Lack of protection of Intellectual property in many non-developed countries.
3. Characters fatigue and regulatory risks

Walt Disney Broadcasting Competition


Below are the 3 main Walt Disney Broadcasting competitors :

1. News Corp
2. Time Warner
3. NBC Universal

The brandguide table above concludes the Walt Disney Broadcasting SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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