ACE India Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1930

SWOT Analysis of ACE India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ACE India Ltd

Parent Company

ACE Integrated Finance Limited


Broadcasting & Cables


Media and Entertainment

Tagline/ Slogan



Provide advisory and consultancy services in different types of projects



Real estate players, TV viewers, Internet users

Target Group

Upper and Upper-middle section of the pyramid


Main activity of the company includes providing Project preparation and appraisal, arranging Project financing and corporate advisory services and work as Category III Merchant bankers

SWOT Analysis


1. Engaged in the business of Leasing, Bill Discounting and investment in shares and securities and providing financial and management consultancy services

2. Company has now diversified into merchant banking services and is already providing project consultancy services to different projects

3. Company now plans to start the business of providing underwriting support to act as managers to the issue

4. Company has recently got the SEBI Registration as a Category III Merchant Bankers

5. Carries on the business of advertisement agency to render complete range of advertisement on all types of mass media

6. Company has declared a dividend in its very first year of operations


1. Operates in highly capital sensitive sector with too much dependence on box office collection

2. Piracy continues to hamper the growth of industry

3. Copyright infringement is a concern


1. Invest in new technologies and application

2. Growth of media and entertainment sector

3. Technological advances

4. Involve with subsidiaries to take up new business opportunities

5. Regulatory reforms by government


1. Changes in laws and regulation relating to entertainment sector

2. Regulatory changes and technological advancement

3. Intense rivalry amongst competitors

4. Taste of viewers / audience of entertainment industry may undergo changes

5. Television advertising industry growth is expected to slow down because of the economic crisis the world is going through

6. Changes in the foreign exchange control regulations, interest rates and tax laws in India

7. Changes in political and social condition in India, the monetary policy of India and inflation



1. PVR Ltd.

2. Prime Focus

3. Inox Leisure

4. Reliance Mediaworks

The table above concludes the ACE India Ltd SWOT analysis along with its marketing and brand parameters.


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