Vatsa Music SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1437

SWOT analysis of Vatsa Music analyses the brand/company with its strengths, weaknesses, opportunities & threats. Vatsa Music is one of the leading brands in the media & entertainment sector. The table below also lists the top Vatsa Music competitors and elaborates Vatsa Music segmentation, targeting, positioning & USP.

Vatsa Music

Parent Company

Vatsa Corporation Limited


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Vatsa Music


Vatsa corporation limited took steps like making a public issue, meet company’s growing capital requirements and diversify into various other industries

Vatsa Music STP


Music lovers both in devotional and folk section

Target Group

Premium and urban customers in both tier-2 and tier-3 cities


Parent company (Vatsa corporation limited) is presently engaged in Leasing, Hire Purchase, OTC Operations, Safe deposit Lockers & Corporate Financing.

Vatsa Music SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vatsa Music. Strengths are:

1. Vatsa started with financial investments and rapidly expanded into many areas

2. The Comp. has been promoted by Ganapati Exports limited, Rolex Holding Limited, Mr. B.V.Bhatt, Mr.Rajinder Miglani & Mr. Pradip Vakil

3. Vatsa has finalised on proposal to venture into various business in India and abroad

4. Vatsa Music plans to diversify into print media

5. VCL has also decided to promote a bank, an insurance company and a mutual fund, for which it has decided to put in Rs 60 cr as core contribution


Here are the weaknesses in the Vatsa Music SWOT Analysis:

1. Two of the group companies of Vatsa Corporation limited— Vatsa Music and Vatsa Education are defunct today

2. Company reported net losses which is a concern

3. Lacks promotion and advertisement efforts

4. Deals in dead delisted junk shares


Following are the Opportunities in Vatsa Music SWOT Analysis:

1. Head for a massive corporate restructuring by merger of a number of group companies

2. Collaborate with various foreign companies for its different activities

3. Technological innovation

4. Diversify business into different segments


The threats in the SWOT Analysis of Vatsa Music are as mentioned:

1. SFIO(Serious Fraud Investigation Office) has detected a wide range of irregularities, while investigating into affairs of Vatsa Corporation

2. Piracy may be a source of concern which is quite prevalent in India

3. Intense rivalry amongst competitors

4. Taste of viewers / audience of entertainment industry may undergo changes

5. Vatsa Corporation has topped the NSE complaint list with as many as 38 complaint lists pending against it for more than 2 months

Vatsa Music Competition


Below are the top 4 Vatsa Music competitors:

1. PVR Limited

2. Prime Focus Limited

3. Inox Leisure

4. Reliance Mediaworks

The brandguide table above concludes the Vatsa Music SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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