Reliance MediaWorks SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1936
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SWOT Analysis of Reliance MediaWorks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance MediaWorks Ltd

Parent Company

Reliance ADA Group

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

The DNA of film Making

USP

Reliance MediaWorks offers end to end integrated services across

the entire film and media services value chain to production houses,

studios and broadcasters

Reliance MediaWorks STP

Segment

Film facilities, Theatrical exhibition, includes single screen, multiplex/Imax cinema exhibition, Film production and distribution

Target Group

Upper and middle section of the pyramid in both tier-1 and tier-2 cities

Positioning

Company has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI, Film Restoration, Digital Mastering, Studios and Equipment rentals

Reliance MediaWorks SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reliance MediaWorks :

1. Winner of Indian Telly Awards for “Best Production house of the year “

2. Vast customer research

3. Growing presence in middle class

4. Change in lifestyles and living standards

5. Technological innovations

6. Customer profile and movie schedule

7. Strong parent brand name adds value to the company

Weaknesses

1. High maintenance of current level of activity

2. Highly fragmented

3. Involves too much capital expenditure

Opportunities

1. Emerging concept of new movies and entertainment shows

2. Target poor section of the society

3. New distribution channels

4. Rise in viewership

5. Technological innovation like animations

6. Diversify business into different segments

7. Print size of big budget movies has grown significantly

Threats

1. Changes in laws and regulation relating to media and entertainment

2. Piracy may be a source of concern which is quite prevalent in India

3. Intense rivalry amongst competitors

4. Taste of viewers / audience of entertainment industry may undergo changes

5. Changes in political and social condition in India, the monetary policy of India and inflation

6. Lack of quality content

Reliance MediaWorks Competition

Competitors

Below are the 4 main Reliance MediaWorks competitors :

1. Balaji Telefilms Limited

2. BABA Arts Limited

3. Bag Films and Media Limited

4. Ace Edutrend Limited


The brandguide table above concludes the Reliance MediaWorks SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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