Specter Studios SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1105

SWOT Analysis of Specter Studios with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Specter Studios

Parent Company

Specter Studios


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Designer and manufacturer of costumes, masks and props

Specter Studios STP


Children and Adults

Target Group

Aged above 5 years


One-stop solution for Halloween, themes and other costumes

Specter Studios SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Specter Studios :

1. The company is an industry leader in the costumes, masks and props space

2.The company has hired the best designers in the industry to ensure creativity and uniqueness

3. The company has presence is 6 of the seven continents

4. All the production is done in-house which helps protect the company and reduces dependence on suppliers


1. High prices compared to peers due to brand equity

2. Brand recall is weak due to the segment

3.Demand can be seasonal due to nature of product


1.To enter the renting business for costumes etc

2.To tie-up with movie production houses and produced licensed merchandise

3.Aggressive distribution through store tie-ups


1. Designs can be imitated once they are out in the market

2.The craze for Halloween is dying

3.Usage of product is seasonal and hence may not justify the prices in markets other than USA

Specter Studios Competition


Below are the 3 main Specter Studios competitors :

1. Fisher-price

2. Hasbro

3. Mattel

The brandguide table above concludes the Specter Studios SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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