Thames and Kosmos SWOT Analysis, USP & Competitors

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SWOT Analysis of Thames and Kosmos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thames and Kosmos

Parent Company

Thames and Kosmos


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Make, explore, discover


Science Kits



Children and teenagers

Target Group

Age 6-16 years


Science enthusiasts

SWOT Analysis


1.  Was one of the largest and oldest toy companies in the world
2. Well-recognized brand name with many awards for its chemistry sets
3.  Licensee for brands like National Geographic

4. Tie-up with suppliers of educational materials to school


1.  Lack of presence outside the USA
2. Lack of physical stores and online distribution


1.  To diversify into other educational products
2. Opportunity to enter new markets around the world
3.  Enter into the educational applications space


1.  Development of in-house laboratories in school
2. Increasing choice in subjects may reduce the audience
3. Lack of product diversity



1.A. C. Gilbert
2. Discovery Toys

The table above concludes the Thames and Kosmos SWOT analysis along with its marketing and brand parameters.


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