Toy Wizard SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1071

SWOT Analysis of Toy Wizard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toy Wizard

Parent Company

Toy Wizard


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

If it’s hot, it’s here


Large range of toys from different reputed brands



Kids and children

Target Group

Age 0-21 years


One-stop solution for toys

SWOT Analysis


1.Broad product range with toys and electronic items to interest kids from age 0 to 21

2.Strong brand presence due to its history in the USA

3.The company has a wide product range

4.The store has toys from all the best brands and a collection of exclusives as well


1.The company has shut its brick-and-mortar operations and now operates as an online toy store

2.The company is restricted to the local US market

3.The company had main presence in the east cost of the USA and hence lacks brand awareness elsewhere


1.Given its current product range, the company can further expand into the collectibles space through tie-ups

2. To tie-up with local stores as a supplier and try the franchisee route to increase brand awareness

3.To enter the party-organization space


1.Applications on electronic devices are replacing the craze for electronic cars and trucks

2.The toys are expensive as compared to many other substitutes

3.The company is highly dependent on its suppliers



1. FAO Schwarz

2. Toys’R’US

The table above concludes the Toy Wizard SWOT analysis along with its marketing and brand parameters.


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