De Agostini Editore SWOT Analysis, USP & Competitors

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SWOT Analysis of De Agostini Editore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

De Agostini Editore

Parent Company

De Agostini Editore


Printing & Publishing


Media And Entertainment

Tagline/ Slogan

We bring Quality and Innovation  to Printing


Great quality educational material for current, and coming generations



All kinds of educational printing and publishing

Target Group

Youngest to college students educational resources


Great books and resources for education and studies

SWOT Analysis


1. Diversified portfolio of publishing includes Educational books, Kids books, comics, Magazines
2. It publishes books in 30 countries from the Europe

3.  De Agostini traditional books are therefore supplemented with digital alternatives: e-books, games, special universes for parents, digital boards and math programs
4.Their  Educational publishing houses sell material directly to schools and the public via e-trade and bookshops


1.Increase in e-resources may cannibalize its own publishing products
2.Lack of resources to meet the rapid growth and limited brand awareness


1. Launch of apps to make content available for tablets and phones
2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally


1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s and media segments due to high margins



1. Bonnier Group

2. Thomson Reuters

3.Metro International S.A.

The table above concludes the De Agostini Editore SWOT analysis along with its marketing and brand parameters.


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