Haufe Gruppe SWOT Analysis, USP & Competitors

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SWOT Analysis of Haufe Gruppe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Haufe Gruppe

Parent Company

Haufe Gruppe


Printing & publishing


Media and Entertainment

Tagline/ Slogan

Delivers quality products with International presence


Understanding customer needs and the market trends



Trade and Business Publishing

Target Group

Business, law and taxation


Best content and customer support

SWOT Analysis


1. One of the Top 50 publishing brands in the world
2.One of Germany’s leading publishing groups in business, law and taxation for over half a century
3. It has 1200 employees and publishes under several different imprints: Haufe Akademie, Haufe Fachmedia, Lexware, Sykosch Software and WRS
4. It is also involved in the development of training programs, in the same fields as its publishing.

5.The new electronic media already represent 60per cent of its total sales


1.Increase in e-resources may cannibalize its own publishing products

2.Limited global presence and resources to meet the rapid growth


1.Acquire companies which offers intranet platforms for publishing companies to create automated procurement processes that correspond to their client-specific systems
2. Growth through potential acquisitions
3. Adapting to the changing demographics of different regions


1. Changes in the taxation and new laws in countries which doesn’t want to disclose to other countries
2. Legal problems and formalities to print law related publishing



1. Pearson Plc
2.Emap publishing
3.Reed Elsevier

The table above concludes the Haufe Gruppe SWOT analysis along with its marketing and brand parameters.


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