Klett Publishing SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1036

SWOT Analysis of Klett Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Klett Publishing

Parent Company

Klett Group


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Truly International brand


High quality academic and reference works, educational texts and dictionaries catering to a diverse range of students and scholars

Klett Publishing STP


All kinds of publishing needs

Target Group

Educational sector and Dictionaries


Best publisher for educational resources in the world

Klett Publishing SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Klett Publishing :

1. One of the top 30 Global Publishing Brands
2. German biggest educational publisher presenting dictionaries, school books, teaching aids, learn adventures, language courses,

foreign rights
3. The Klett Group is Germany’s leading provider of educational materials and among the prominent in Europe. It is represented in 17 countries and at 40 locations

4. The publishing houses of the Group also have a good reputation for their customer oriented solutions especially when it comes to new media, such as the Internet and software applications


1. Intense competition means limited market share and geographic reach
2. Online testing platform aimed to provide  growth opportunities has still to reach growth in many countries


1. Increase in the share of the emerging markets as they contributed more than 40 % of its revenue
2. Increase in journals retentions and acquisitions
3. Digital development continues to be an increasingly important part of schools publishing around the world


1.Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online
2. The pressure on institutional library budgets in developed markets
3. Digitization and the rapid growth of online products

Klett Publishing Competition


Below are the 3 main Klett Publishing competitors :

1. Pearson PLC
2.Wiley & Sons Pvt Ltd
3.Cengage Learning

The brandguide table above concludes the Klett Publishing SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Klett Publishing. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: