Simon And Schuster SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2068

SWOT analysis of Simon And Schuster analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Simon And Schuster SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Simon And Schuster to benchmark its business & performance as compared to the competitors and industry. Simon And Schuster is one of the leading brands in the media & entertainment sector. The table below also lists the top Simon And Schuster competitors and elaborates Simon And Schuster market segmentation, target group, positioning & Unique Selling Proposition (USP).

Simon And Schuster SWOT, Competitors, Marketing STP & Brand analysis Table
Simon And Schuster Brand Analysis
Parent Company

Simon And Schuster

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

Bringing an extensive cross section of first class information and entertainment in all media

USP

Great quality  material for current, and coming generations

Simon And Schuster STP
Segment

All kinds of publishing

Target Group

Books, magazines and newspapers and other media

Positioning

Publishers that demonstrate  vogue and trendy

Simon And Schuster SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Simon And Schuster. Strengths are:

1. One of the top 50 global publishing brands
2. Simon & Schuster consists of numerous prestigious and well known imprints, including Simon & Schuster, Scribner, Atria, Touchstone etc.,
3. Simon & Schuster has publishing and distribution capabilities in the United States, Canada, the United Kingdom and Australia, as well as an international sales presence in every major market
4. Simon & Schuster has taken an industry leadership position in bringing its titles to all available ebook retailers and devices, with 14,000 titles available as eBooks

Weaknesses

Here are the weaknesses in the Simon And Schuster SWOT Analysis:

1.Increase in e-resources may cannibalize its own publishing products

2. Limited global presence and market share

Opportunities

Following are the Opportunities in Simon And Schuster SWOT Analysis:

1. Launch of apps to make content available for tablets and phones
2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally

Threats

The threats in the SWOT Analysis of Simon And Schuster are as mentioned:

1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s and media segments due to high margins

Simon And Schuster Competition
Competitors

Below are the top 3 Simon And Schuster competitors:

1. Bonnier Group

2. Thomson Reuters

3.Metro International S.A.

The brandguide table above concludes the Simon And Schuster SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Simon And Schuster. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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