Simon And Schuster SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1288

SWOT Analysis of Simon And Schuster with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Simon And Schuster

Parent Company

Simon And Schuster


Printing & Publishing


Media and Entertainment

Tagline/ Slogan

Bringing an extensive cross section of first class information and entertainment in all media


Great quality  material for current, and coming generations



All kinds of publishing

Target Group

Books, magazines and newspapers and other media


Publishers that demonstrate  vogue and trendy

SWOT Analysis


1. One of the top 50 global publishing brands
2. Simon & Schuster consists of numerous prestigious and well known imprints, including Simon & Schuster, Scribner, Atria, Touchstone etc.,
3. Simon & Schuster has publishing and distribution capabilities in the United States, Canada, the United Kingdom and Australia, as well as an international sales presence in every major market
4. Simon & Schuster has taken an industry leadership position in bringing its titles to all available ebook retailers and devices, with 14,000 titles available as eBooks


1.Increase in e-resources may cannibalize its own publishing products

2. Limited global presence and market share


1. Launch of apps to make content available for tablets and phones
2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally


1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s and media segments due to high margins



1. Bonnier Group

2. Thomson Reuters

3.Metro International S.A.

The table above concludes the Simon And Schuster SWOT analysis along with its marketing and brand parameters.


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