Weka Media SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1165

SWOT Analysis of Weka Media with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Weka Media

Parent Company

Weka Media Group


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

One stop for business, Management and Creative Publishing


Quality content and customer support

Weka Media STP


Information and professional services market

Target Group

Business and management  Journals, Information brochures and cartography


Best content providers of the business and management publishing

Weka Media SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Weka Media :

1. One of the top 50 Global Publishing Brands
2. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy is the X factor
3. Publishing Customized Content - Sequence makes media personal to each consumer with personalization and relevance

4. Quality publication and strong reputation in the market


1. Intense competition means market share is limited
2. Slow in adopting to strategies in the highly competitive market


1. Extract value from the massive amounts of data generated as a by-product of providing professional services
2. Developing more stable business through acquisitions to compete with the competitors
3. Incubating its own brands for publishing literary books


1.Increase in the competition from other global players
2. Changes in advertisement trends
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

Weka Media Competition


Below are the 3 main Weka Media competitors :

1. Bonnier Group

2. Thomson Reuters

3. Metro International S.A.

The brandguide table above concludes the Weka Media SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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