GV Films Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of GV Films Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GV Films Ltd

Parent Company

GV Films Ltd


Film production and Distribution.


Media and broadcasting

Tagline/ Slogan



First listed Public Limited Company from the media Industry



Media and films

Target Group

Individuals seeking movies and films


South indian production company with equity

SWOT Analysis


1.India's First listed Public Limited Company from the media Industry

2. First to export Tamil films to Japan and later to the other non-traditional, South East Asian markets like Korea.

3. The first to bring DTS to a theatre of an A class town in Tamilnadu.

4.With foresight, acquired Internet rights for over 6000 films way back in 1999-2000 for web casting that constitute valuable intellectual property rig

5.3d serial concept


1.Non-operational after 2005

2. TheBrand is not effective as the movies not on par

3. The unions in the Tamil industry is very political which affect operations


1.  Foray into cobranding opportunities.

2. Start the operations to generate revenues.

3. Develop 3d content for differentiating.


1. Intensifying competition in the south due to entry of national and international players.

2. Problems on the industry on whole due to cricket matches.



1. RaadanMedia works

2. SureshProductions

The table above concludes the GV Films Ltd SWOT analysis along with its marketing and brand parameters.


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