Hari Om Entertainment SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1424

SWOT Analysis of Hari Om Entertainment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hari Om Entertainment

Parent Company

Hari Om Entertainment


Film production house


Media & Entertainment

Tagline/ Slogan



Comedy movies

Hari Om Entertainment STP


Media and broadcasting for movie enthusiasts

Target Group

Middle and upper middle class individuals


A film production house which makes good comedy films with all commercial elements

Hari Om Entertainment SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hari Om Entertainment :

1. Association with top movie stars from Indian cinema make it a good brand

2. Backed by huge infra and support, and stable financial position

3. Expertise in terms of production and distribution

4. The all elements of the film industry are present which helps in great synergy


1. Late entry in to the industry.

2. Brand awareness is limited compared to big players


1. Increase the diversity in scripts.

2. Increase the amount of money invested in marketing the film


1.Very high competition in terms of multiplexes

2. Synergy between other players in the industry

Hari Om Entertainment Competition


Below are the 3 main Hari Om Entertainment competitors :

1. Dharma productions

2. Eros International

3. Yash Raj Films YRF

The brandguide table above concludes the Hari Om Entertainment SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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