Modern Times Group MTG SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1285
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SWOT Analysis of Modern Times Group MTG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Modern Times Group MTG

Parent Company

Kinnevik

Category

American mass media

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Huge number of channels in different countries

Modern Times Group MTG STP

Segment

Media and broadcasting

Target Group

Upper and middle class individuals

Positioning

American mass media firm with operations in 25+ countries with pay and free channels

Modern Times Group MTG SWOT Analysis

Strengths

1. Has business in pay, free , play,HDtv channels

2. Has business in content development.

3. Viasat broadcasts more than 60 own branded channels in 35 countries. Viasat Broadcasting has the largest broadcasting footprint in Europe.

4.CSR activities from 1986 which create positive brand image

5. Operations in more than 25+ countries

Weaknesses

1.Too many channels which can cause cannibalization

2. Intense competition means market share growth is slow

Opportunities

1. Foray to 3d distribution and interactive services.

2. Programming  and more of content development.

3. More presence in emerging economies and tie-ups

Threats

1. Increasing competition in rivals

2. The implication and the interference of the government in the company declines its growth like through the taxes, politics etc.

Modern Times Group MTG Competition

Competitors

1. SrippsNetwork

2. British Corporation

3. BBC


The brandguide table above concludes the Modern Times Group MTG SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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