Modern Times Group MTG SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1682

SWOT analysis of Modern Times Group MTG analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Modern Times Group MTG SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Modern Times Group MTG to benchmark its business & performance as compared to the competitors and industry. Modern Times Group MTG is one of the leading brands in the media & entertainment sector. The table below also lists the top Modern Times Group MTG competitors and elaborates Modern Times Group MTG market segmentation, target group, positioning & Unique Selling Proposition (USP).

Modern Times Group MTG SWOT, Competitors, Marketing STP & Brand analysis Table
Modern Times Group MTG Brand Analysis
Parent Company



American mass media


Media & Entertainment

Tagline/ Slogan



Huge number of channels in different countries

Modern Times Group MTG STP

Media and broadcasting

Target Group

Upper and middle class individuals


American mass media firm with operations in 25+ countries with pay and free channels

Modern Times Group MTG SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Modern Times Group MTG. Strengths are:

1. Has business in pay, free , play,HDtv channels

2. Has business in content development.

3. Viasat broadcasts more than 60 own branded channels in 35 countries. Viasat Broadcasting has the largest broadcasting footprint in Europe.

4.CSR activities from 1986 which create positive brand image

5. Operations in more than 25+ countries


Here are the weaknesses in the Modern Times Group MTG SWOT Analysis:

1.Too many channels which can cause cannibalization

2. Intense competition means market share growth is slow


Following are the Opportunities in Modern Times Group MTG SWOT Analysis:

1. Foray to 3d distribution and interactive services.

2. Programming  and more of content development.

3. More presence in emerging economies and tie-ups


The threats in the SWOT Analysis of Modern Times Group MTG are as mentioned:

1. Increasing competition in rivals

2. The implication and the interference of the government in the company declines its growth like through the taxes, politics etc.

Modern Times Group MTG Competition

Below are the top 3 Modern Times Group MTG competitors:

1. SrippsNetwork

2. British Corporation

3. BBC

The brandguide table above concludes the Modern Times Group MTG SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Modern Times Group MTG. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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