Percept Picture Company SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1767

SWOT analysis of Percept Picture Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. Percept Picture Company is one of the leading brands in the media & entertainment sector. The table below also lists the top Percept Picture Company competitors and elaborates Percept Picture Company segmentation, targeting, positioning & USP.

Percept Picture Company

Parent Company

Percept Limited


Production House


Media & Entertainment

Tagline/ Slogan



A good ad film company

Percept Picture Company STP


Animation and youthful movie lovers with a streak off beat movies

Target Group

Urban upper and middle class individuals


A production company which produces movies and serials with good amt of diversity and has ad film business

Percept Picture Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Percept Picture Company. Strengths are:

1. Global audience with diverse tastes for quality information and entertainment.

2.Proprietary technology and world-class creative talent to develop and distribute feature length films, ad films and television shows.

3.Also jointly produce content with numerous domestic and international studios

4.Innovative marketing, content quality and distribution techniques, Percept Pictures has succeeded in securing long term relationships with its clients.

5.State-of-the-art animation studios have created & produced some of the biggest movies of the year in terms of worldwide sales and box office revenues

6. The movies get many awards


Here are the weaknesses in the Percept Picture Company SWOT Analysis:

1.The rate of movies being produced is less which is due to non-availability of in-house directors

2. Late entry in to the industry.


Following are the Opportunities in Percept Picture Company SWOT Analysis:

1. Increase the diversity in scripts.

2.increase the amount of money invested in marketing the film

3. increase the number of movies


The threats in the SWOT Analysis of Percept Picture Company are as mentioned:

1. Very high competition in terms of multiplexes

2. Synergy between other players in the industry

Percept Picture Company Competition


Below are the top 3 Percept Picture Company competitors:

1. Dharma productions

2. Eros International

3. Excel Entertainment

The brandguide table above concludes the Percept Picture Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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