Sanguine Media Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of Sanguine Media Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sanguine Media Ltd

Parent Company

Sanguine Media Ltd




Media and broadcasting

Tagline/ Slogan



Rural activation along with event mgmt



B2B customers

Target Group

Customers who want cross promotion and rural activation


Company with elements of cross branding  and rural activation

SWOT Analysis


1. The Company focuses on creating innovative and result oriented events that fulfill the wants of the Customers

2.Sanguine has now forayed into film advertising to provide more option to its clients & agencies for reaching their targeted consumers

3.Entry intoEvent Management

4.The company was established to carry on all activities of business in advertising, publicity and media services for corporate and other entities including providing services in the area of corporate presentation, public relation either on its own or jointly with other agencies involved in these activities through all information media

5. Its services include print, Broadcasting, Telecasting magnetic media, digital and films and to obtain rights for movies, TV serials and episodes produced by other agencies for screening video, telecasting and making copies in CDs and Tapes and marketing them in domestic and overseas.


1. Brand recognition is much lesser than some popular names

2. Geographic reach of the brand in terms of operations is restricted


1. Entry into ad film making and concept designing

2. Entry in to movie cross branding effectively


1. Entry of internet based cross promotion.

2.Entry of same type of competitors.

3. Unfavorable govt and economic conditions



1. PVR

2. Regal Entertainment

The table above concludes the Sanguine Media Ltd SWOT analysis along with its marketing and brand parameters.


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