Scripps Networks Interactive SWOT Analysis, USP & Competitors

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SWOT Analysis of Scripps Networks Interactive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Scripps Networks Interactive

Parent Company

Scripps Networks Interactive Inc


American mass media


Media and broadcasting

Tagline/ Slogan



High quality content of lifestyle programmes



Media and broadcasting

Target Group

Urban individuals


A channel which broadcasts mainly lifestyle programmes

SWOT Analysis


1. Leader in lifestyle media which include Food Network, DIY Network, Cooking Channel, Travel Channel and Great American Country (GAC).

2.consolidated niche in life style segment

3.The E. W. Scripps Company is a diverse media concern with interests in newspaper publishing, broadcast television stations, and licensing and syndication

4. Experienced management and workforce of over 2000

5. Access to distribution channels and coverage in over 170 countries

6. Strong Financials of the company


1.Slow global expansion

2. Presence of international players means limited market share


1.International expansion

2. Use of customer information

3. Aquisitions of smaller media houses

4. Vertical integration partnerships


1. Intervention from government

2. Online security failure.

3. Financial security failure.

4. Changing public tastes



1. Sky network

2. Vivandi

The table above concludes the Scripps Networks Interactive SWOT analysis along with its marketing and brand parameters.


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