Scripps Networks Interactive SWOT Analysis, USP & Competitors

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SWOT Analysis of Scripps Networks Interactive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Scripps Networks Interactive

Parent Company

Scripps Networks Interactive Inc

Category

American mass media

Sector

Media and broadcasting

Tagline/ Slogan

Interactive

USP

High quality content of lifestyle programmes

STP

Segment

Media and broadcasting

Target Group

Urban individuals

Positioning

A channel which broadcasts mainly lifestyle programmes

SWOT Analysis

Strengths

1. Leader in lifestyle media which include Food Network, DIY Network, Cooking Channel, Travel Channel and Great American Country (GAC).

2.consolidated niche in life style segment

3.The E. W. Scripps Company is a diverse media concern with interests in newspaper publishing, broadcast television stations, and licensing and syndication

4. Experienced management and workforce of over 2000

5. Access to distribution channels and coverage in over 170 countries

6. Strong Financials of the company

Weaknesses

1.Slow global expansion

2. Presence of international players means limited market share

Opportunities

1.International expansion

2. Use of customer information

3. Aquisitions of smaller media houses

4. Vertical integration partnerships

Threats

1. Intervention from government

2. Online security failure.

3. Financial security failure.

4. Changing public tastes

Competition

Competitors

1. Sky network

2. Vivandi


The table above concludes the Scripps Networks Interactive SWOT analysis along with its marketing and brand parameters.

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