Shalimar Productions Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of Shalimar Productions Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shalimar Productions Ltd

Parent Company

Shalimar Productions Ltd


Film production and music


Media and broadcasting

Tagline/ Slogan



Good Number of home video and audio movies



Media and broadcasting for home viewers

Target Group

Urban individuals


A company which releases movies in home versions

SWOT Analysis


1. Early entry into the market

2. Expertise in production houses and strong workforce

3. Good brand image and market reputation in the sector

4. Great distribution channel and availability across households


1. Very Few production houses under the umbrella

2. Limited market share and geographic reach


1.Online media

2. Education industry leverage


1.Outdating of CD DVD technology

2. More organized players in the industry entry

3. Increasing competition and unfavorable economic conditions



1. Big Home Video

2. Net Flix

The table above concludes the Shalimar Productions Ltd SWOT analysis along with its marketing and brand parameters.


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