Picturehouse Media SWOT Analysis, USP & Competitors

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SWOT Analysis of Picturehouse Media with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Picturehouse Media

Parent Company

Picturehouse Media


Production houses


Media and broadcasting

Tagline/ Slogan



Southern spice in the serials



Media and broadcasting

Target Group

Urban individuals


A south production company which produces serials and dubs into different languages

SWOT Analysis


1. One serial and many markets due to dubbing

2. Good infra for dubbing and production.

3. Good presence and reputation in south India

4. Good expertise in the industry


1.Presence only in south India

2. Market share is limited and geographic reach us restricted


1. National expansion

2. New shows and reality shows

3. Tieups with production houses


1.Alternate sources of entertainment

2. Changing lifestyle of house wives

3. Unfavorable govt and economic conditions



1. Raadan media works

2. Star TV

The table above concludes the Picturehouse Media SWOT analysis along with its marketing and brand parameters.


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