SWOT Analysis of Vishesh Films with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Vishesh Films |
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Parent Company |
Vishesh Films |
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Category |
Film production |
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Sector |
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Tagline/ Slogan |
- |
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USP |
Strong presence in the media industry |
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Vishesh Films STP |
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Segment |
Movie enthusiast |
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Target Group |
Urban individuals |
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Positioning |
A film house which produces thriller movies |
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Vishesh Films SWOT Analysis |
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Strengths |
1. Presence of popular movie stars in the Indian film industry 2. Good Films in the kitty which actually increases brand equity 3. Branding due to great music in the movies 4. Good number of awards |
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Weaknesses |
1. Presence of many production houses means limited market share 2. Too much censorship issues often cause an issue |
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Opportunities |
1. New markets and regions 2. New genre in the movies |
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Threats |
1. Censorship policies changes 2. Intensifying competition |
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Vishesh Films Competition |
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Competitors |
1. Eros Entertainment |
The brandguide table above concludes the Vishesh Films SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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