Vishesh Films SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1264

SWOT Analysis of Vishesh Films with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vishesh Films

Parent Company

Vishesh Films


Film production


Media & Entertainment

Tagline/ Slogan



Strong presence in the media industry

Vishesh Films STP


Movie enthusiast

Target Group

Urban individuals


A film house which  produces thriller movies

Vishesh Films SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vishesh Films :

1. Presence of popular movie stars in the Indian film industry

2. Good Films in the kitty which actually increases brand equity

3. Branding due to great music in the movies

4. Good number of awards


1. Presence of many production houses means limited market share

2. Too much censorship issues often cause an issue


1. New markets and regions

2. New genre in the movies


1. Censorship policies changes

2. Intensifying competition

Vishesh Films Competition


Below are the 3 main Vishesh Films competitors :

1. Eros Entertainment

2. Dharma Productions

3. Yash Raj Films YRF

The brandguide table above concludes the Vishesh Films SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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