Vishesh Films SWOT Analysis, USP & Competitors

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SWOT Analysis of Vishesh Films with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vishesh Films

Parent Company

Vishesh Films


Film production


Media and broadcasting

Tagline/ Slogan



Strong presence in the media industry



Movie enthusiast

Target Group

Urban individuals


A film house which  produces thriller movies

SWOT Analysis


1. Presence of popular movie stars in the Indian film industry

2. Good Films in the kitty which actually increases brand equity

3. Branding due to great music in the movies

4. Good number of awards


1. Presence of many production houses means limited market share

2. Too much censorship issues often cause an issue


1. New markets and regions

2. New genre in the movies


1. Censorship policies changes

2. Intensifying competition



1. Eros Entertainment

2. Dharma Productions

3. Yash Raj Films YRF

The table above concludes the Vishesh Films SWOT analysis along with its marketing and brand parameters.


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