TV Today Network SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TV Today Network analyses the brand by its strengths, weaknesses, opportunities & threats. In TV Today Network SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TV Today Network to benchmark its business & performance as compared to the competitors. TV Today Network is one of the leading brands in the media & entertainment sector.

The table below lists the TV Today Network SWOT (Strengths, Weaknesses, Opportunities, Threats), top TV Today Network competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

TV Today Network SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TV Today Network Brand Analysis
Parent Company

TV Today Network


Mass media


Media & Entertainment

Tagline/ Slogan



Award winningnews channels

TV Today Network STP

Segmenting based on different television viewing tastes and channels

Target Group

Urban individuals


Indian news channel with integrity and truth and csr

SWOT Analysis of TV Today Network
TV Today Network Strengths

Below are the Strengths in the SWOT Analysis of TV Today Network:

1. AajTak has won the Indian Television Academy Awards for Best News Channel for a record twelve years in a row

2. It has leading news channel in English and Hindi

3. Great infra and a good brand with a great recall

4. Good Content and top of the mind brand recall in India

5. Presence across radio and education which helps in synergy

6. Popular news brands like Aaj Tak, Headlines Today, Tez and Dilli Aaj Tak news channel.

TV Today Network Weaknesses

Here are the weaknesses in the TV Today Network SWOT Analysis:

1. Often causes issues with its bold and upfront delivery of sensitive news

2. Political pressures are a concern

TV Today Network Opportunities

Following are the Opportunities in TV Today Network SWOT Analysis:

1.Introduction of lifestyle segment

2.Increase in social initiatives as it is already recognized as socially sensitive company

3.Tie-ups with companies for increase in sponsorship of initiatives

4. Penetrate into rural market by initiatives taken by the company

TV Today Network Threats

The threats in the SWOT Analysis of TV Today Network are as mentioned:

1. Threat from NDTV and other competitors

2. The SatyamevJayate threat as it is turning into a large social

TV Today Network Competition
TV Today Network Competitors

Below are the top 3 competitors of TV Today Network:

1. IBN 18



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TV Today Network. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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