Bild SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1503

SWOT Analysis of Bild with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Axel Springer AG


German Tabloid


Media & Entertainment

Tagline/ Slogan

From your own opinion, independent and non partisan


Best selling newspaper outside japan and sixth largest in circulation worldwide

Bild STP


German reading population

Target Group

Youngsters, students and politicians


Having a high influence on German politicians

Bild SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bild :

1. Printed in nine locations in Germany
2. Strong network in foreign locations to cater to Germans and expatriates
3. Rhetorical usage of language is a crowd puller
4. Different editors and style on Sunday makes it special


1.Notorious for its mix of gossip,inflammatory language and sensationalism
3.Circulation has been on the decline in recent years


1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription
2.Introduce innovative features which grab attention with less criticism
3.Arrest the decline of sales by marketing on large scale via Internet


1.Increasing competition from other tabloids
2.High level of criticism which may lead to law suits against Bild
3.Government may regulate free press in germany

Bild Competition


Below are the 3 main Bild competitors :

1.The Sun
3.Die Zeit

The brandguide table above concludes the Bild SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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