FCB Ulka Advertising Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of FCB Ulka Advertising Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FCB Ulka Advertising Limited

Parent Company

Interpublic  Group


Advertising and public relations



Tagline/ Slogan

World’s third oldest agency


One of the top three advertising agencies in USA



Corporate organizations

Target Group

Well-established organizations in need of Marketing communications agency


Highly experienced in the field of marketing communications

SWOT Analysis


1.Continued to be among the top five agencies in India

2. Strong distribution all over the world

3. High reputation for quality work to corporates

4.Turnaround specialist


1.Getting synergy out of all agencies is difficult

2.High competition means market share is less


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry



1.Publicis Group
2.Omnicon Group
3.WPP Group

The table above concludes the FCB Ulka Advertising Limited SWOT analysis along with its marketing and brand parameters.


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