Hakuhodo Dy SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1096

SWOT Analysis of Hakuhodo Dy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hakuhodo Dy

Parent Company

Hakuhodo Inc.


Japanese Advertising and public relations


Media & Entertainment

Tagline/ Slogan

Sei-katsu-sha:Cornerstone of our communications insight


Oldest advertising agency in Japan

Hakuhodo Dy STP


Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Partnership:Cornerstone of our business

Hakuhodo Dy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hakuhodo Dy :

1. Strong distribution all over the world

2. Wide presence in Asia, Australia, Europe and America

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Operational excellence and experienced workforce


1. Brand recognition is limited compared to popular names

2. Geographic penetration is also limited


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Hakuhodo Dy Competition


Below are the 3 main Hakuhodo Dy competitors :

2.Interpublic Group
3.WPP Group

The brandguide table above concludes the Hakuhodo Dy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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