Hakuhodo Dy SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1047
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SWOT Analysis of Hakuhodo Dy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hakuhodo Dy

Parent Company

Hakuhodo Inc.

Category

Japanese Advertising and public relations

Sector

Media & Entertainment

Tagline/ Slogan

Sei-katsu-sha:Cornerstone of our communications insight

USP

Oldest advertising agency in Japan

Hakuhodo Dy STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Partnership:Cornerstone of our business

Hakuhodo Dy SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hakuhodo Dy :

1. Strong distribution all over the world

2. Wide presence in Asia, Australia, Europe and America

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Operational excellence and experienced workforce

Weaknesses

1. Brand recognition is limited compared to popular names

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Hakuhodo Dy Competition

Competitors

Below are the 3 main Hakuhodo Dy competitors :

1.Dentsu
2.Interpublic Group
3.WPP Group


The brandguide table above concludes the Hakuhodo Dy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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