JWT SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2944

SWOT Analysis of JWT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

WPP plc


Advertising and public relations


Media & Entertainment

Tagline/ Slogan



One of the largest advertising agencies in United States



Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Built the first full-service advertising agency

JWT SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JWT :

1. Strong distribution all over the world

2.200 offices in 90 countries with over 10000 employees and 1200 clients

3.High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Strong market reputation and streamlined operations


1. Market share is limited due to many competitors

2. Geographic penetration is also limited


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

JWT Competition


Below are the 3 main JWT competitors :

1.Omnicon group
2.Publicis group
3.interpublic group

The brandguide table above concludes the JWT SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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