JWT SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of JWT analyses the brand/company with its strengths, weaknesses, opportunities & threats. In JWT SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JWT to benchmark its business & performance as compared to the competitors and industry. JWT is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top JWT competitors and includes JWT target market, segmentation, positioning & Unique Selling Proposition (USP).

JWT SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
JWT Brand Analysis
Parent Company

WPP plc

Category

Advertising and public relations

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

One of the largest advertising agencies in United States

JWT STP
JWT Segmentation

Corporate Organizations

JWT Target Market

Well-established organizations in need of Marketing communications agency

JWT Positioning

Built the first full-service advertising agency

JWT SWOT Analysis
JWT Strengths

Below are the Strengths in the SWOT Analysis of JWT:

1. Strong distribution all over the world

2.200 offices in 90 countries with over 10000 employees and 1200 clients

3.High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Strong market reputation and streamlined operations

JWT Weaknesses

Here are the weaknesses in the JWT SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

JWT Opportunities

Following are the Opportunities in JWT SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

JWT Threats

The threats in the SWOT Analysis of JWT are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

JWT Competition
Competitors

Below are the top 3 JWT competitors:

1.Omnicon group
2.Publicis group
3.interpublic group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to JWT. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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