Omnicon Group SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2759

SWOT analysis of Omnicon Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. Omnicon Group is one of the leading brands in the media & entertainment sector. The table below also lists the top Omnicon Group competitors and elaborates Omnicon Group segmentation, targeting, positioning & USP.

Omnicon Group SWOT, Competitors, Marketing STP & Brand analysis Table
Omnicon Group Brand Analysis
Parent Company

Omnicon Group Inc.

Category

Advertising, marketing and corporate communications holding company

Sector

Media & Entertainment

Tagline/ Slogan

A Global in Marketing and Advertising communications

USP

World’s top corporate media services conglomerate

Omnicon Group STP
Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Highly experienced in the field of marketing communications

Omnicon Group SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Omnicon Group. Strengths are:

1. Strong distribution all over the world

2. 1500 agencies for more than 5000 clients in 100 countries

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Strong market reputation and operations

Weaknesses

Here are the weaknesses in the Omnicon Group SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

Following are the Opportunities in Omnicon Group SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

The threats in the SWOT Analysis of Omnicon Group are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Omnicon Group Competition
Competitors

Below are the top 3 Omnicon Group competitors:

1.WPP Group
2.Interpublic Group
3.Publicis Group

The brandguide table above concludes the Omnicon Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Omnicon Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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