Omnicon Group SWOT Analysis, Competitors & USP

Omnicon Group Inc.

Advertising, marketing and corporate communications holding company

Media & Entertainment

A Global in Marketing and Advertising communications

World’s top corporate media services conglomerate

Corporate Organizations

Well-established organizations in need of Marketing communications agency

Highly experienced in the field of marketing communications

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Omnicon Group. Strengths are:

1. Strong distribution all over the world

2. 1500 agencies for more than 5000 clients in 100 countries

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Strong market reputation and operations

Here are the weaknesses in the Omnicon Group SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Following are the Opportunities in Omnicon Group SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

The threats in the SWOT Analysis of Omnicon Group are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Below are the top 3 Omnicon Group competitors:

1.WPP Group
2.Interpublic Group
3.Publicis Group