Omnicon Group SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2902

SWOT analysis of Omnicon Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Omnicon Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Omnicon Group to benchmark its business & performance as compared to the competitors and industry. Omnicon Group is one of the leading brands in the media & entertainment sector. The table below also lists the top Omnicon Group competitors and elaborates Omnicon Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

Omnicon Group SWOT, Competitors, Marketing STP & Brand analysis Table
Omnicon Group Brand Analysis
Parent Company

Omnicon Group Inc.


Advertising, marketing and corporate communications holding company


Media & Entertainment

Tagline/ Slogan

A Global in Marketing and Advertising communications


World’s top corporate media services conglomerate

Omnicon Group STP

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Highly experienced in the field of marketing communications

Omnicon Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Omnicon Group. Strengths are:

1. Strong distribution all over the world

2. 1500 agencies for more than 5000 clients in 100 countries

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Strong market reputation and operations


Here are the weaknesses in the Omnicon Group SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited


Following are the Opportunities in Omnicon Group SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


The threats in the SWOT Analysis of Omnicon Group are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Omnicon Group Competition

Below are the top 3 Omnicon Group competitors:

1.WPP Group
2.Interpublic Group
3.Publicis Group

The brandguide table above concludes the Omnicon Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Omnicon Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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