Omnicon Group SWOT Analysis, Competitors & USP

Omnicon Group

Parent Company

Omnicon Group Inc.

Category

Advertising, marketing and corporate communications holding company

Sector

Media & Entertainment

Tagline/ Slogan

A Global in Marketing and Advertising communications

USP

World’s top corporate media services conglomerate

Omnicon Group STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Highly experienced in the field of marketing communications

Omnicon Group SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Omnicon Group :

1. Strong distribution all over the world

2. 1500 agencies for more than 5000 clients in 100 countries

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Strong market reputation and operations

Weaknesses

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Omnicon Group Competition

Competitors

Below are the 3 main Omnicon Group competitors :

1.WPP Group
2.Interpublic Group
3.Publicis Group