RK Swamy BBDO Advertising SWOT Analysis, USP & Competitors

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SWOT Analysis of RK Swamy BBDO Advertising with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RK Swamy BBDO Advertising

Parent Company

RK Swamy Advertising Asociates Pvt. Ltd


Advertising and public relations



Tagline/ Slogan

The work the work the work; Intelligence and integrity


BBDO ranked among the top three agency networks in the world



Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Realizing the current trends for effective communication

SWOT Analysis


1. Strong distribution in India and abroad

2. Under the subsidiary of BBDO

3. High reputation for quality work to corporates

4. Strong ties with clients

5. One of the most proficient communications agencies


1. Market share is limited due to many competitors

2. Geographic penetration is also limited


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry



1.Rediffusion, DY & R
2.FCB Ulka Advertising
3.Mc Cann Erickson

The table above concludes the RK Swamy BBDO Advertising SWOT analysis along with its marketing and brand parameters.


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