Los Angeles Times SWOT Analysis, USP & Competitors

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SWOT Analysis of Los Angeles Times with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Los Angeles Times

Parent Company

Tribune Company


English daily Newspaper



Tagline/ Slogan

Los Angeles Times in the 21st century


Second largest metropolitan newspaper in the United States by circulation



English reading population

Target Group

Youngsters, professionals and politicians


Covers wide range of news

SWOT Analysis


1. It has won many Pulitzer prizes
2. Los Angeles Times Festival of Books receives huge response every year
3. High promotion of ads provides more revenues
4. No bias towards news reporting and printing

5. Excellent readership and strong online presence


1.Online subscription not strong enough to compete with other players
2.Being a strong brand, often faces criticism due to negligible mistakes


1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form



1.Wall Street Journal
2.USA Today
3.New York Times

The table above concludes the Los Angeles Times SWOT analysis along with its marketing and brand parameters.


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