The Daily Telegraph Australia SWOT Analysis, USP & Competitors

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SWOT Analysis of The Daily Telegraph Australia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Daily Telegraph Australia

Parent Company

News limited


Australian Tabloid Newspaper



Tagline/ Slogan



It has one of the biggest circulations in Australia



English reading population

Target Group

Professionals, students and politicians


Available in customized version to view in ipad and highly accessible

SWOT Analysis


1. Strong Distribution network across Australia
2. No bias news reported
3. Merger with The Daily Mirror strengthened its reach
4. Quality of reporting in articles is satisfactory

5. Good coverage of news across Australia


1.Allegations of plagiarismhave caused an issue
2.Distribution network limited internationally to expand


1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form



1.The Herald Sun
2.Sydney Morning Herald
3.The Courier-Mail

The table above concludes the The Daily Telegraph Australia SWOT analysis along with its marketing and brand parameters.


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