Sydney Morning Herald SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1866

SWOT analysis of Sydney Morning Herald analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sydney Morning Herald SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sydney Morning Herald to benchmark its business & performance as compared to the competitors and industry. Sydney Morning Herald is one of the leading brands in the media & entertainment sector. The table below also lists the top Sydney Morning Herald competitors and elaborates Sydney Morning Herald market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sydney Morning Herald SWOT, Competitors, Marketing STP & Brand analysis Table
Sydney Morning Herald Brand Analysis
Parent Company

Fairfax Media


Daily Broadsheet  Newspaper


Media & Entertainment

Tagline/ Slogan

High Standards of Journalism


Oldest continuously published newspaper in the southern hemisphere

Sydney Morning Herald STP

English reading population

Target Group

Professionals, students and politicians


No political bias towards any party

Sydney Morning Herald SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sydney Morning Herald. Strengths are:

1. “Earth Hour” changed the face of newspaper into responsible enterprise
2. “Campaign for Sydney” engaged huge participation
3. Strong network distribution across Sydney Australia
4. High quality of reporting from reporters

5. Good presence in Australia covering all major news


Here are the weaknesses in the Sydney Morning Herald SWOT Analysis:

1.Distribution network limited internationally to expand

2. Being a big brand, sometimes faces criticism due to negligible mistakes


Following are the Opportunities in Sydney Morning Herald SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


The threats in the SWOT Analysis of Sydney Morning Herald are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

Sydney Morning Herald Competition

Below are the top 3 Sydney Morning Herald competitors:

1.The Australian
2.The Daily Telegraph
3.The Courier-Mail

The brandguide table above concludes the Sydney Morning Herald SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sydney Morning Herald. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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