The Washington Post SWOT Analysis, USP & Competitors

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SWOT Analysis of The Washington Post with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Washington Post

Parent Company

The Washington Post Company


American Daily Newspaper



Tagline/ Slogan

The Washington Post March


One of the highest market-penetration rates in the entire induatry



English reading population

Target Group

Professionals, students and politicians


The newspaper has won many  Pulitzer prizes

SWOT Analysis


1. Additional weekly sections appear on weekdays which make the newspaper more interesting to read
2. The newspaper has a particular emphasis on national politics
3. It is the most widely circulated newspaper published in Washington D.C.
4. The newspaper has pioneered many famous investigations

5. Good and extensive coverage of news pan USA


1.The Post is perceived as left-wing bias in both reporting and editorials

2.It has been criticized for various reasons proved to be guilt


1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form



1.Wall Street Journal
2.New York Times
3.Los Angeles Times

The table above concludes the The Washington Post SWOT analysis along with its marketing and brand parameters.


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