The Washington Post SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of The Washington Post analyses the brand by its strengths, weaknesses, opportunities & threats. In The Washington Post SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Washington Post to benchmark its business & performance as compared to the competitors. The Washington Post is one of the leading brands in the media & entertainment sector.

The table below lists the The Washington Post SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Washington Post competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Washington Post SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Washington Post Brand Analysis
Parent Company

The Washington Post Company


American Daily Newspaper


Media & Entertainment

Tagline/ Slogan

The Washington Post March


One of the highest market-penetration rates in the entire induatry

The Washington Post STP

English reading population

Target Group

Professionals, students and politicians


The newspaper has won many  Pulitzer prizes

SWOT Analysis of The Washington Post
The Washington Post Strengths

Below are the Strengths in the SWOT Analysis of The Washington Post:

1. Additional weekly sections appear on weekdays which make the newspaper more interesting to read
2. The newspaper has a particular emphasis on national politics
3. It is the most widely circulated newspaper published in Washington D.C.
4. The newspaper has pioneered many famous investigations

5. Good and extensive coverage of news pan USA

The Washington Post Weaknesses

Here are the weaknesses in the The Washington Post SWOT Analysis:

1.The Post is perceived as left-wing bias in both reporting and editorials

2.It has been criticized for various reasons proved to be guilt

The Washington Post Opportunities

Following are the Opportunities in The Washington Post SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

The Washington Post Threats

The threats in the SWOT Analysis of The Washington Post are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

The Washington Post Competition
The Washington Post Competitors

Below are the top 3 competitors of The Washington Post:

1.Wall Street Journal
2.New York Times
3.Los Angeles Times

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Washington Post. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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