The Daily Telegraph SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of The Daily Telegraph analyses the brand by its strengths, weaknesses, opportunities & threats. In The Daily Telegraph SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Daily Telegraph to benchmark its business & performance as compared to the competitors. The Daily Telegraph is one of the leading brands in the media & entertainment sector.

The table below lists the The Daily Telegraph SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Daily Telegraph competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Daily Telegraph SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Daily Telegraph Brand Analysis
Parent Company

Telegraph Media Group

Category

Daily morning broadsheet newspaper

Sector

Media & Entertainment

Tagline/ Slogan

Centre-right, conservative

USP

It has an average daily circulation 0.6+ million

The Daily Telegraph STP
Segment

English reading population

Target Group

Professionals, businessmen and politicians

Positioning

Politically conservative in modern times

SWOT Analysis of The Daily Telegraph
The Daily Telegraph Strengths

Below are the Strengths in the SWOT Analysis of The Daily Telegraph:

1. Majority of Telegraph readershave a strong brand loyalty
2. Its website is the third most visited British newspaper website
3. Online users are 1.7 million daily where major visit social media
4. Offers readers to start their own blog ,share and connect with other readers

5. Strong presence in the UK

The Daily Telegraph Weaknesses

Here are the weaknesses in the The Daily Telegraph SWOT Analysis:

1.Alleged Nexus with political party may downgrade the standard of news
2. Limited differentiation and market share

The Daily Telegraph Opportunities

Following are the Opportunities in The Daily Telegraph SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

The Daily Telegraph Threats

The threats in the SWOT Analysis of The Daily Telegraph are as mentioned:

1.Increasing competition from other  newspapers

2.Negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

The Daily Telegraph Competition
The Daily Telegraph Competitors

Below are the top 3 competitors of The Daily Telegraph:

1.The Guardian
2.The Times
3.The Observer


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Daily Telegraph. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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