The Daily Telegraph SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2298

SWOT Analysis of The Daily Telegraph with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Daily Telegraph

Parent Company

Telegraph Media Group


Daily morning broadsheet newspaper



Tagline/ Slogan

Centre-right, conservative


It has an average daily circulation 0.6+ million



English reading population

Target Group

Professionals, businessmen and politicians


Politically conservative in modern times

SWOT Analysis


1. Majority of Telegraph readershave a strong brand loyalty
2. Its website is the third most visited British newspaper website
3. Online users are 1.7 million daily where major visit social media
4. Offers readers to start their own blog ,share and connect with other readers

5. Strong presence in the UK


1.Alleged Nexus with political party may downgrade the standard of news
2. Limited differentiation and market share


1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


1.Increasing competition from other  newspapers

2.Negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form



1.The Guardian
2.The Times
3.The Observer

The table above concludes the The Daily Telegraph SWOT analysis along with its marketing and brand parameters.


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