The Daily Telegraph SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of The Daily Telegraph analyses the brand by its strengths, weaknesses, opportunities & threats. In The Daily Telegraph SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like The Daily Telegraph to benchmark its business & performance as compared to the competitors. The Daily Telegraph is one of the leading brands in the media & entertainment sector.
The table below lists the The Daily Telegraph SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Daily Telegraph competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of The Daily Telegraph:
1. Majority of Telegraph readershave a strong brand loyalty 2. Its website is the third most visited British newspaper website 3. Online users are 1.7 million daily where major visit social media 4. Offers readers to start their own blog ,share and connect with other readers
5. Strong presence in the UK
The Daily Telegraph Weaknesses
Here are the weaknesses in the The Daily Telegraph SWOT Analysis:
1.Alleged Nexus with political party may downgrade the standard of news 2. Limited differentiation and market share
The Daily Telegraph Opportunities
Following are the Opportunities in The Daily Telegraph SWOT Analysis:
1.Can generate more revenues online by entering into partnership with other websites
2.Introduce innovative features which grab attention with less criticism
3.Improve the sales by marketing on large scale via Internet
The Daily Telegraph Threats
The threats in the SWOT Analysis of The Daily Telegraph are as mentioned:
1.Increasing competition from other newspapers
2.Negative reviews act as a roadblock
3.Lawsuits can be filed for misrepresentation in an form
The Daily Telegraph Competition
The Daily Telegraph Competitors
Below are the top 3 competitors of The Daily Telegraph:
1.The Guardian 2.The Times 3.The Observer
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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