Daily Mirror SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3125

SWOT Analysis of Daily Mirror with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daily Mirror

Parent Company

Trinity Mirror


British National Tabloid Newspaper


Media & Entertainment

Tagline/ Slogan

Britain’s biggest selling colour newspaper


Colour your life with the Mirror

Daily Mirror STP


English reading population

Target Group

Youngsters, students and politicians


Britain’s biggest selling colour newspaper

Daily Mirror SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Daily Mirror :

1. It has a sunday sister called Sunday Mirror which makes the tabloid interesting on sundays
2. Traditionally backed the labour party as political allegiance
3. “The Shopping Basket” feature in the newspaper is famous for its representation of inflation over the years
4. It won the cudlipp award for many years


1.Involved in a number of controversieswhich caused an issue

2.Lost substantial money in lawsuits filed against it for defamation


1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


1.Increasing competition from other tabloids

2.High level of criticism which may lead to law suits against Sun

3.Government may regulate free press in United Kingdom

Daily Mirror Competition


Below are the 3 main Daily Mirror competitors :

1.The Sun
2.Daily Star
3.The Morning Star

The brandguide table above concludes the Daily Mirror SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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