Daily Mirror SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Daily Mirror analyses the brand by its strengths, weaknesses, opportunities & threats. In Daily Mirror SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Daily Mirror to benchmark its business & performance as compared to the competitors. Daily Mirror is one of the leading brands in the media & entertainment sector.

The table below lists the Daily Mirror SWOT (Strengths, Weaknesses, Opportunities, Threats), top Daily Mirror competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Daily Mirror SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Daily Mirror Brand Analysis
Parent Company

Trinity Mirror


British National Tabloid Newspaper


Media & Entertainment

Tagline/ Slogan

Britain’s biggest selling colour newspaper


Colour your life with the Mirror

Daily Mirror STP

English reading population

Target Group

Youngsters, students and politicians


Britain’s biggest selling colour newspaper

SWOT Analysis of Daily Mirror
Daily Mirror Strengths

Below are the Strengths in the SWOT Analysis of Daily Mirror:

1. It has a sunday sister called Sunday Mirror which makes the tabloid interesting on sundays
2. Traditionally backed the labour party as political allegiance
3. “The Shopping Basket” feature in the newspaper is famous for its representation of inflation over the years
4. It won the cudlipp award for many years

Daily Mirror Weaknesses

Here are the weaknesses in the Daily Mirror SWOT Analysis:

1.Involved in a number of controversieswhich caused an issue

2.Lost substantial money in lawsuits filed against it for defamation

Daily Mirror Opportunities

Following are the Opportunities in Daily Mirror SWOT Analysis:

1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Daily Mirror Threats

The threats in the SWOT Analysis of Daily Mirror are as mentioned:

1.Increasing competition from other tabloids

2.High level of criticism which may lead to law suits against Sun

3.Government may regulate free press in United Kingdom

Daily Mirror Competition
Daily Mirror Competitors

Below are the top 3 competitors of Daily Mirror:

1.The Sun
2.Daily Star
3.The Morning Star

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Daily Mirror. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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