Daily Mail SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Daily Mail analyses the brand by its strengths, weaknesses, opportunities & threats. In Daily Mail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Daily Mail to benchmark its business & performance as compared to the competitors. Daily Mail is one of the leading brands in the media & entertainment sector.

The table below lists the Daily Mail SWOT (Strengths, Weaknesses, Opportunities, Threats), top Daily Mail competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Daily Mail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Daily Mail Brand Analysis
Parent Company

Daily Mail and General Trust


English middle-market daily tabloid newspaper


Media & Entertainment

Tagline/ Slogan

The paper that gives you a voice every day


United Kingdom’s second biggest selling newspaper

Daily Mail STP

English reading population

Target Group

Women, lower middle class people


Communist view to represent the voice of the common people

SWOT Analysis of Daily Mail
Daily Mail Strengths

Below are the Strengths in the SWOT Analysis of Daily Mail:

1. Only newspaper to have more than 50% female readership
2. The newspaper has more than 100 million unique visitors per month to its website
3. The Daily Mail was Britain’s first daily newspaper
4. First newspaper to sell a million copies a day

5. Strong presence across UK

Daily Mail Weaknesses

Here are the weaknesses in the Daily Mail SWOT Analysis:

1.Lost substantial amount of cash when lawsuits filed against the newspaper were successful
2.Involved in a number of controversies which were sensational online

Daily Mail Opportunities

Following are the Opportunities in Daily Mail SWOT Analysis:

1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Daily Mail Threats

The threats in the SWOT Analysis of Daily Mail are as mentioned:

1.Increasing competition from other tabloids

2. Pending lawsuits against Daily Mail

3.Government may regulate free press in United Kingdom

Daily Mail Competition
Daily Mail Competitors

Below are the top 3 competitors of Daily Mail:

1.Daily Express
2.Sunday Express
3.The Sun

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Daily Mail. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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