Channel Guide India Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of Channel Guide India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Channel Guide India Ltd

Parent Company

Channel Guide India Ltd


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan



It is in the business of producing, distributing, broadcasting, marketing and recording of television programs and informing and entertaining through the medium of television.



Cinema and TV watching Audience

Target Group

Punjabi Audience –Cinema watching


Niche broadcasting

SWOT Analysis


1. Channel Guide India “Just TV Punjabi” that caters to the niche sector of broadcasting and is successful
2. Airing popular kids shows like ‘Junior G’ and ‘Tin Tin’ dubbed in Punjabi

3. Just TV has tied up with NDTV Media, the media specialist of the broadcasting sector for advertising sales and strategic consultancy on market research and content

4.  Strong presence in the media and entertainment segment


1. Marketing and sales are outsourced hence so no own core competencies
2. Only dependent on Punjabi cinema which is growing at a slow pace
3. Many gaps in Punjabi Cinemas not tapped yet due to less management expertise


1. Looking to add one more channel, which would also sport the Just TV brand name.
2. Negotiations are on with various partners to launch our Just TV Punjabi channel in the US, the UK and Canadian market.

3. Planning to get into Punjabi film production


1. Economic recession and Regulation
2. Growing Regional Producers association with national distributors



1. Punjabi TV
2. Zee Punjabi
3. DD

The table above concludes the Channel Guide India Ltd SWOT analysis along with its marketing and brand parameters.


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