Cinevista SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 901

SWOT Analysis of Cinevista with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan



Pioneer in the field of entertainment in India



Woman watching TV for entertainment

Target Group

Women Age24+ , Semi-urban and Rural Areas


Contemporary TV Serials based on societal issues

SWOT Analysis


1. Over 3000 hours of television software created and owned by it
2. Over10 hours of programming per week on air across channels like Sony TV, Sahara One, Zee TV and MTV
3. Owns a single window postproduction facility. The facility has both multiple high-end non-linear edit machines and linear editing suites. Each edit studio has dedicated editor teams facilitating faster turnaround times for our clients.
4. State of the art high-end computer graphics facility that is capable of fulfilling all graphics related needs

5. Good brand reputation and stream-lined operations


1. Low advertising spend hurting bottomline
2. Intense competition means market share growth is limited


1. Opening some new mythological shows , prime-time shows
2. Inorganic growth
3. Diversify into non-prime zone like news, cartoon.


1. Formidable competition from new channels focusing on niche content.
2. Fatigue from TV Serials focusing on societal and relationship issues.
3. Rise of IPL 



1. Zee Entertainment
2. Sun TV Network
3. Dish TV

The table above concludes the Cinevista SWOT analysis along with its marketing and brand parameters.


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