Fame India SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1672

SWOT analysis of Fame India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fame India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fame India to benchmark its business & performance as compared to the competitors and industry. Fame India is one of the leading brands in the media & entertainment sector. The table below also lists the top Fame India competitors and elaborates Fame India market segmentation, target group, positioning & Unique Selling Proposition (USP).

Fame India SWOT, Competitors, Marketing STP & Brand analysis Table
Fame India Brand Analysis
Parent Company

Fame Cinemas

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Makes my Day

USP

Being pioneers in the multiplex chain in Mumbai

Fame India STP
Segment

Cinema watching Audience

Target Group

Urban, Tier-1, Tier-2 town in Multiplexes

Positioning

Introduced Gold Seats – Luxury at a value Price

Fame India SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fame India. Strengths are:

1. FAME operates nearly 100 Screens and 30,000 seats across cities in India
2. To provide exceptional consumer experience, we have introduced the ‘Gold Class’ screens which feature natural leather recliners, where each recliner stretches to 150 degrees, super size screens, state of the art projection and sound systems.
3. High employee strength of around 2000 compared to peers
4. Inclusion of IPL screening to induce more growth

5. Customer focused approach and good quality service

Weaknesses

Here are the weaknesses in the Fame India SWOT Analysis:

1. Low presence in semi-urban areas and limited geographic reach
2. High competition means limited market share and lesser margins

Opportunities

Following are the Opportunities in Fame India SWOT Analysis:

1. Increasing digitalization of screens enabling wider film print releases, experimentation with different content
2. Increasing popularity of regional film segment
3. The industry is projected  to grow consistently

Threats

The threats in the SWOT Analysis of Fame India are as mentioned:

1. Piracy is a major threat
2. The growing popularity of alternate distribution platforms like DTH, satellite television and the launch of 3G enabled mobile handsets are a potential threat to theatrical exhibition.3. The shelf-life of movies in theatres has seen a steady decline.

Fame India Competition
Competitors

Below are the top 3 Fame India competitors:

1. Adlabs
2. PVR
3. BIG Cinemas

The brandguide table above concludes the Fame India SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fame India. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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