Geetha Arts SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1275

SWOT analysis of Geetha Arts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Geetha Arts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Geetha Arts to benchmark its business & performance as compared to the competitors and industry. Geetha Arts is one of the leading brands in the media & entertainment sector. The table below also lists the top Geetha Arts competitors and elaborates Geetha Arts market segmentation, target group, positioning & Unique Selling Proposition (USP).

Geetha Arts SWOT, Competitors, Marketing STP & Brand analysis Table
Geetha Arts Brand Analysis
Parent Company

Geetha Arts

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Since 1972

USP

Geetha Arts is one of the few players that has streamlined its business and evolve into an integrated film conglomerate.

Geetha Arts STP
Segment

Cinema Watching Audience

Target Group

Multi-Segment Marketing : Telugu Cinema and Hindi Cinema

Positioning

Movies primarily have popular South Indian movie stars

Geetha Arts SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Geetha Arts. Strengths are:

1. In the highly fragmented and unorganized industry, Geetha has developed into an integrated film conglomerate.
2. Distribution of Hollywood movies like Avatar is a major boost to revenue
3. Holds high Brand equity among South Indian movie goers
4. Boasts of a star cast in movies

Weaknesses

Here are the weaknesses in the Geetha Arts SWOT Analysis:

1. No visibility in 3D Movies segment
2. Geographic reach is limited compared to big industry players
3. Low presence in Blu-Ray DVD compared to other film distributors

Opportunities

Following are the Opportunities in Geetha Arts SWOT Analysis:

1. Using its distribution network to leverage the popularity in urban markets .
2. Alliance with Bollywood production houses for content sharing
3. Tapping the Tamil market due to similar customer taste by dubbing and content sharing with other production houses

Threats

The threats in the SWOT Analysis of Geetha Arts are as mentioned:

1. Highly integrated value chain of media causes strain on bottomline.
2. Too Much dependence on star-cast not bound with contract.

Geetha Arts Competition
Competitors

Below are the top 3 Geetha Arts competitors:

1. Yash Raj Flims

2. Reliance Mediaworks

3. Excel Entertainment

The brandguide table above concludes the Geetha Arts SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Geetha Arts. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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