Geetha Arts SWOT Analysis, Competitors & USP

Geetha Arts

Broadcasting & Cables

Media & Entertainment

Since 1972

Geetha Arts is one of the few players that has streamlined its business and evolve into an integrated film conglomerate.

Cinema Watching Audience

Multi-Segment Marketing : Telugu Cinema and Hindi Cinema

Movies primarily have popular South Indian movie stars

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Geetha Arts. Strengths are:

1. In the highly fragmented and unorganized industry, Geetha has developed into an integrated film conglomerate.
2. Distribution of Hollywood movies like Avatar is a major boost to revenue
3. Holds high Brand equity among South Indian movie goers
4. Boasts of a star cast in movies

Here are the weaknesses in the Geetha Arts SWOT Analysis:

1. No visibility in 3D Movies segment
2. Geographic reach is limited compared to big industry players
3. Low presence in Blu-Ray DVD compared to other film distributors

Following are the Opportunities in Geetha Arts SWOT Analysis:

1. Using its distribution network to leverage the popularity in urban markets .
2. Alliance with Bollywood production houses for content sharing
3. Tapping the Tamil market due to similar customer taste by dubbing and content sharing with other production houses

The threats in the SWOT Analysis of Geetha Arts are as mentioned:

1. Highly integrated value chain of media causes strain on bottomline.
2. Too Much dependence on star-cast not bound with contract.

Below are the top 3 Geetha Arts competitors:

1. Yash Raj Flims

2. Reliance Mediaworks

3. Excel Entertainment