SWOT Analysis of Geetha Arts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Geetha Arts |
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Parent Company |
Geetha Arts |
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Category |
Broadcasting & Cables |
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Sector |
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Tagline/ Slogan |
Since 1972 |
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USP |
Geetha Arts is one of the few players that has streamlined its business and evolve into an integrated film conglomerate. |
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Geetha Arts STP |
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Segment |
Cinema Watching Audience |
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Target Group |
Multi-Segment Marketing : Telugu Cinema and Hindi Cinema |
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Positioning |
Movies primarily have popular South Indian movie stars |
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Geetha Arts SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Geetha Arts : 1. In the highly fragmented and unorganized industry, Geetha has developed into an integrated film conglomerate. |
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Weaknesses |
1. No visibility in 3D Movies segment |
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Opportunities |
1. Using its distribution network to leverage the popularity in urban markets . |
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Threats |
1. Highly integrated value chain of media causes strain on bottomline. |
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Geetha Arts Competition |
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Competitors |
Below are the 3 main Geetha Arts competitors : 1. Yash Raj Flims 2. Reliance Mediaworks 3. Excel Entertainment |
The brandguide table above concludes the Geetha Arts SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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