Grupo Televisa SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2249

SWOT Analysis of Grupo Televisa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Televisa

Parent Company

Grupo Televisa, S.A.B.




Media & Entertainment

Tagline/ Slogan



Mexican multimedia mass media company, the second largest in Latin America

Grupo Televisa STP


Mexican TV Watching Audience looking for sports, news and entertainment

Target Group

Urban individuals


Televisa stands for communication, creativity and teamwork that achieves its set goals and endeavors to offer excellence and absolute quality.

Grupo Televisa SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Grupo Televisa :

1. Largest media company in the Spanish-speaking world based on its market capitalization and a major participant in the international entertainment business
2. Present in over 100 countries with large distribution network
3. Leading broadcaster and owner of vast advertising inventory on pay-TV
4. Has a premium on scatter market buys in advertising front

5. Excellent operations and a strong market reputation


1. On naïve stage of development of horizontal growth into gaming, digital media.
2. Less exposure to the new areas in production and limited geographic penetration


1. Development of content in English for the US Market
2. Alliances with Sony and Lionsgate for the production and distribution of content worldwide
3. Expanding exports beyond content, into production expertise


1. Telecom Reforms in Mexico
2. Volatility between Grupo Televisa SAB and Nexstar Broadcasting

Grupo Televisa Competition


Below are the 3 main Grupo Televisa competitors :

1. TV Azteca
2. Telemundo Communications Group
3. Televisión Independiente de México

The brandguide table above concludes the Grupo Televisa SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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