Jupiter Communications SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 949

SWOT Analysis of Jupiter Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jupiter Communications

Parent Company

Jupiter Group


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Les Documentaries


Distribution of major French and European theatrical films into the world

Jupiter Communications STP


Audience watching international films

Target Group

International French and European films watching Audience


Theatrical and Art-based films.

Jupiter Communications SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jupiter Communications :

1. Video-on-demand Category available for better access
2. Huge Collections of Documentaries with exclusive rights

3. Excellent operations and strong reputation in the industry

4. Jupiter Group has a strong experienced workforce managing operations systematically


1. Limited visibility in features films and modern day cinema
2. Less Presence in International Arena


1. Tie-up with local distributors and offices in other countries
2. Expanding to other regional markets in Europe


1. Entrance of major conglomerates with high financial back-up
2. New Publishing house and Productions Houses in European Market using Backward integration posing competition.

Jupiter Communications Competition


Below are the 2 main Jupiter Communications competitors :

1. Bamdad Media International
2. Studio Canal

The brandguide table above concludes the Jupiter Communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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