SWOT Analysis of Jupiter Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Jupiter Communications |
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Parent Company |
Jupiter Group |
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Category |
Broadcasting & Cables |
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Sector |
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Tagline/ Slogan |
Les Documentaries |
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USP |
Distribution of major French and European theatrical films into the world |
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Jupiter Communications STP |
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Segment |
Audience watching international films |
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Target Group |
International French and European films watching Audience |
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Positioning |
Theatrical and Art-based films. |
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Jupiter Communications SWOT Analysis |
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Strengths |
1. Video-on-demand Category available for better access 3. Excellent operations and strong reputation in the industry 4. Jupiter Group has a strong experienced workforce managing operations systematically |
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Weaknesses |
1. Limited visibility in features films and modern day cinema |
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Opportunities |
1. Tie-up with local distributors and offices in other countries |
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Threats |
1. Entrance of major conglomerates with high financial back-up |
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Jupiter Communications Competition |
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Competitors |
1. Bamdad Media International |
The brandguide table above concludes the Jupiter Communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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