Oasis Media Matrix SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1113

SWOT Analysis of Oasis Media Matrix with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oasis Media Matrix

Parent Company

Oasis Media Matrix Ltd


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan



Engaged in the business of investments in media sector

Oasis Media Matrix STP


Entertainment houses

Target Group

Media houses needing funding for production or distribution


Funding activities for films/serials

Oasis Media Matrix SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oasis Media Matrix :

1.  Expertise Management and a strong workforce
2.  Known to market – High Brand Equity
3.  Strong client base who are better known industry players

4. With a stable foundation, has the opportunity to grow in leaps and bounces


1. Piracy may cause loss in revenue

2. Penetration is not much in rural market and also has limited brand recall


1. Investing in regional cinemas
2. Investment in Hollywood movies distribution

3. Better advertising and marketing strategies to tap newer segments


1. Risk mitigation is difficult

2. Threat of new entrants and substitute products

3. Shifting consumer preference  and evolving technology

4. Global and indigenous competition

Oasis Media Matrix Competition


Below are the 3 main Oasis Media Matrix competitors :

1. PVR
2. Prime focus
3. Inox Leisure

The brandguide table above concludes the Oasis Media Matrix SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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