Sibar Media and Entertainment SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 842

SWOT Analysis of Sibar Media and Entertainment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sibar Media and Entertainment

Parent Company

Sibar Media and Entertainment


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan



It's a strong brand in the industry with innovative media programming formats

Sibar Media and Entertainment STP


Segmenting based on different sources of broadcasting

Target Group

Upper and Middle section of the society in tier 1 and tier 2 cities


A popular high quality media and broadcasting company

Sibar Media and Entertainment SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sibar Media and Entertainment :

1. Effective brand communication
2. Creative and innovative content and programming formats 
3.Innovation in programming

4. A stable foundation poses an opportunity to grow significantly in the industry


1. High cost of business negatively affect profitability is a concern

2. Limited brand recognition compared to the leading market players in the industry


1. Internet television brings higher demand for internet services through broadband carriers.
2. Large chunk of retail revenue which can be diverted
3. Engage customers with strong brand initiatives and effective marketing services


1. Competition from other media industries

2. Government regulations

3. Marketing Services are quite weak

4.Economic slowdown and price wars

Sibar Media and Entertainment Competition


Below are the 3 main Sibar Media and Entertainment competitors :


The brandguide table above concludes the Sibar Media and Entertainment SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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