Sri Adhikari Brothers (SAB) Television Network SWOT Analysis, USP & Competitors

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SWOT Analysis of Sri Adhikari Brothers (SAB) Television Network with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sri Adhikari Brothers Television Network

Parent Company

Sri Adhikari Brothers Television Network


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Kyun Ki… Asli Maza SAB Ke Saath Aata Hai


Entertaining family sitcoms



Family entertainment

Target Group

Middle class - whole family, individuals


Sitcoms that can be enjoyed with whole family

SWOT Analysis


1. Being GEC it is still different from all other GECs

2. Humorous dailies and serials for the entire family

3. Presence of a variety of entertainment shows on TV

4. Interactive shows to increase user engagement have helped increase popularity


1. Frequent repetition of programme reduces frequency of viewing show at prime time

2. Limited reality shows and dramas; and high competition means high brand switching


1. Start online TV channels for viewing as people prefer spending time on internet   
2.Have more variety of programs shown


1. GECs showing drama and reality shows 
2. Sitcoms don't force viewer to watch show on regular basis such as dramas do.
3.Online movie viewing and dvd rentals



1. Zee Entertainment
2. Star Plus

The table above concludes the Sri Adhikari Brothers (SAB) Television Network SWOT analysis along with its marketing and brand parameters.


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