Kohinoor Broadcasting SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1528

SWOT analysis of Kohinoor Broadcasting analyses the brand/company with its strengths, weaknesses, opportunities & threats. Kohinoor Broadcasting is one of the leading brands in the media & entertainment sector. The table below also lists the top Kohinoor Broadcasting competitors and elaborates Kohinoor Broadcasting segmentation, targeting, positioning & USP.

Kohinoor Broadcasting

Parent Company

Kohinoor Broadcasting Corporation Ltd


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan



Currently engaged in the media and entertainment industry with a particular focus on the TV industry.

Kohinoor Broadcasting STP


Consumer- TV Watching

Target Group

TV Audience in  India


Production of advertisements; TV content, music programmes and certain other entertainment related activities.

Kohinoor Broadcasting SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kohinoor Broadcasting. Strengths are:

1. Completed setting up of the earth station that is capable of up-linking 8 TV Channels in Punjab and are focusing on play out station and other infrastructure for broadcasting.
2. Company established a wholly owned subsidiary under the name of Kohinoor Broadcasting Corporation FZE, in Dubai, as its distribution hub in United Arab Emirates.
3. Company is diversifying its portfolio by entering into solar energy sector

4. Expertise in the industry due to an experienced workforce


Here are the weaknesses in the Kohinoor Broadcasting SWOT Analysis:

1. Brand recognition is lesser than some of the big players in the industry

2. Market share growth is slow due to the presence of many competitors


Following are the Opportunities in Kohinoor Broadcasting SWOT Analysis:

1. Up-linking Facility could be our another source of income, as we know that a number of TV channels already exist in the

market and many more new channels are trying to enter.
2. Have the capacity to uplink eight channels, these numbers can be increased by adding more equipment in future, however the bandwidth can be a limiting factor.


The threats in the SWOT Analysis of Kohinoor Broadcasting are as mentioned:

1. As the consumer sentiments continue to run low, advertisers are targeting social media rather than traditional media
2. Leading newspapers have been forced to increase the prices of the newspaper as the newspaper’s scrap value has gone up. As

the value of rupee has diminished the newsprint imports have become costlier
3. The advertisers have squeezed their budgets for the print media.

Kohinoor Broadcasting Competition


Below are the top 3 Kohinoor Broadcasting competitors:

2. Sri Adhikari Entertainment
3. Zee Entertainment

The brandguide table above concludes the Kohinoor Broadcasting SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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